FRANCHISEE
SCOTTISH HIGHLANDS AND ISLANDS
Leaflet Distribution in the HIGHLANDS is organised and operated from INVERNESS at 10 Columba Road, Inverness, IV3 5HQ.
Our main focus is on Inverness as it is known as the capital of the Highlands. Being Europe's fastest growing cities,and ranked fifth out of 189 British cities for its quality of life, Inverness is the highest of any Scottish city.In the recent past, Inverness has experienced rapid economic growth of average economic productivity per person in Scotland and the second greatest growth in the United Kingdom as a whole, with an increase of 86%" Inverness has grown to a population of 43,246 in 1981 to 59.910 by 2012 and is expected to top 100,000 by 2035. The greater Inverness is growing further through Balloch, Culloden, Smithton, Westhill and Culduthel Mains. Well, promoting your brand in highlands begin with Inverness!
It's not Rocket Science..but it works!
As a Startup or an Established business, you might be experiencing the behaviour of 'shrinking consumer spending'. Getting your products or services across a wider customer spectrum has become far more expensive, when Television and Radio commercials are involved. Declining readers have made paper adds ineffective with poor ROI. Statistically, distributing leaflets has become the most cost effective ways to increase your customer base. As a service provider, we cannot possibly know as much about your business as you do. However, together, we can analyse, investigate, develop strategies and innovate solutions to improve your brand awareness.
Our '6 LEVEL' Distribution Strategy can make your Leaflet Distribution campaigns worth every penny!
4 - way service in Leaflet Distribution.
The most cost effective and highly sought after method of advertising your brand. We distribute multiple leaflets without 'Conflict of Interest'. Opinions differ about the effectiveness of this method. However, we shouldn't forget the fact that lot of material hit the customers' carpet daily!
It is our 'Premium Service', tailor made to meet your specific needs. If you think your message has to be exclusive and time bound, this is the service we can offer. Your leaflet is going through the letter box on its own to the target at a time you can choose!...well you get what you pay for!
Targets are identified based on geographic information where audience gather. Our route maps are embeded with organised data to facilitate targeted leaflet distribution. Currently we distribute material exclusively in B&Bs, Hostels, Hotels, Information Hubs and NHS....
It's not about handing out your leaflets in the street, but a total brand projection with Sign Boards, Inflated Balloons, Charectors, T-Shirts, Hats, Jackets and Presentations. It takes time and preparation. Our expertise in design and print can help you to take off your brand instantly!
Do you have some 'Exclusive Offers' to give away soon? Do you want these offers reach the right customer in time?. One off charge of £250/ Business to design and print 10,000 coupons with your offers on it and distribute them Locally. Get new customers...Expand your base! Call for details today! PH: 07904606159. Visit www.localcouponsfree.co.uk for more details.
Demographic types such as age, gender and economic profile are used to drill deeper to get the best return. Geographically, Highlands is of rugged mountainous terrain in general.
It is inhabited with a mosaic of 'Traditional Properties, Country Side Properties, Bunglows, Detached, Semi-detached, End Terrace and low number of Flats'. Houses fenced with gates and long driveways considerably affect the hourly productivity.
We have a well trained and experienced team of distributors as Contractors, headed by Franchises as Supervisors. The team is responsible for the safe and sure delivery of the material in the designated campaigns. Accountability is paramount to our work culture.
We have Full time and Part time contractors working from their own residing territories. We appoint contractors in developing territories.
Our Distribution network is based on custom made Route Maps. It is a practical alternative to 'GPS' and 'Random Map Generation'. The area is divided into 'Campaigns' and 'Streets', based on Proximities and Demographic Types.
Houses on the street are counted. Starting and Ending points are marked to facilitate the distribution. Delivery Report is prepared after the Route Map.
Daily, after the distribution, the Contractor sends a report to the Franchisee and the Company. A brief is sent to the Client via SMS/E-mail with Campaign, streets and the material distributed.
For some business like Takeaways and Restaurants, Daily briefing is helpful in allocating and optimising their men and material.
A detailed report is sent to the client on completion of each campaign.
We provide a full list of properties where we could not deliver the leaflets, along with the reason why it could not be delivered.
Some of the common reasons are: a) We cannot gain access to a block of flats. b) No letter box: which means the distributor could not locate the letter box. c) Dog in the Garden: When the distributor feels it is unsafe to post leaflets in this situation.d) 'NO POST' signs: Where customers do not want to be delivered.
Our franchises/supervisors conduct backchecking at random houses in the selected streets. Back Checking will be done mostly on the same day or within 48 Hrs.
We can hand over the Back check details to the client. We do not use a third party back checking service over the phone.It gives us a better control over your campaigns and you can ensure a better accountability.
The Client can conduct inspection on their own and if any discrepency noticed can be reported for corrections.
Clients or their delegated inspectors must be accompanied by the Franchise/Supervisor for inspections.
Inspections must be conducted within 48 Hours of delivery. The Inspectors must arive at the site at the arranged time at their own expanse only.
Each campaign is unique. Time, environment and mindsets act heavily on consumer behaviour. Let's sit for a chat. A brainstorming session might save us lot of time, effort and money.
From targeting, planning, designing, printing, distributing and reporting, we need to reserve room for improvement! Collective experience, views, suggestions and solutions are shared with the client to strategise future campaigns.
View the MAP and plan the distribution area or call us for assistance. Plan ahead to avoid any delays in designing, printing and logistics that might affect starting the campaigns in time!
1.) By booking a campaign also mean that the material to be distributed does not contain anything which is dangerous, constitutes an infringement of copyright, or is defamatory, obscene or otherwise illegal. 2.) All necessary authority and permission has been secured in respect of the use in the leaflet of pictorial representations of (or purporting to be of) living persons and of words attributed to living persons. 3.) Copy shall be legal, decent, honest and truthful, shall comply with the British code of Advertising Practise or British Code of Sales Promotion Practise and all other codes under the general supervision of the Advertising Standards Authority. Intrilo Business Services reserves the right to require copy to be amended to meet its approval and to omit or suspend the distribution of any leaflet as its sole discretion. The Client agrees to indemnify Intrilo Business Services in respect of all costs, damages or other charges falling upon the Company as the result of legal action or threatened legal action arising from the publication and/or distribution of the leaflet.
GET MAP
'Highlands Leaflet Distribution MAP'includes following locations. Each location may have more than 1 route maps.
Alness, Altnaharra, Applecross, Ardersier, Ardgour, Ardnamurchan, Aviemore, Avoch, Back of Keppoch Ballachulish, Beauly, Bettyhill, Black Isle, Bonar Bridge, Broadford, Brora, Cromarty Cromdale, Culloden, Dalwhinnie, Dingwall, Dornie, Dornoch Drumnadrochit, Durness, Dulnainbridge, Duror, Fearn, Fort Augustus, Fortrose, Fort William, Gairloch, Glencoe, Glenfinnan, Golspie, Granton on Spey, Helmsdale, Invergarry Invergordon, Inverie, Invermoriston, Inverness, John o' Groats, Kingussie, Kinlochbervie, Kincraig, Kinlochleven, Knoydart, Kyle of Lochalsh, Lochinver Mallaig, Muir of Ord, Nairn, Newtonmore, North Ballachulish, Onich, Plockton, Portmahomack, Portree, Rosemarkie, Roy Bridge, Spean Bridge Strathpeffer, Strontian, Tain, Thurso, Tongue, Torridon, Ullapool and Wick.